New America Media (NAM) is a nationwide association of over 700 ethnic media organizations. Founded by the nonprofit Pacific News Service in 1996, NAM is headquartered in California, where ethnic media are the primary source of news and information with the goal of building inclusive public discourse.

Abundantia developed five online case studies of their media campaigns and impact, including Kaiser Permanent: A Doctor’s World; California Endowment: Language Access; California Endowment: Nursing Diversity Initiative; and Yes on Proposition 52. This provided a framework for elevating future campaigns. The case studies described the campaigns, the goals of NAM and the funders, pathways, and results.